Privacy Policy

Effective Date: [Effective Date: 20th, July, 2026]

At DIRect Floortime Therapy (“we,” “our,” or “us”), your privacy matters deeply to us. We are committed to protecting your personal information, maintaining your trust,

and complying with applicable federal and state privacy laws, including HIPAA where applicable. This Privacy Policy explains how we collect, use, disclose, and

safeguard your information when you interact with our services or visit our website. By using our services or accessing our website, you agree to the practices described

in this Privacy Policy.

1. Information We Collect

We collect:

Personal Information: Name, email address, telephone number, mailing address.
Service Information: Appointment schedules, session notes, caregiver and emergency contact information, therapy preferences.

Billing Information: Payment and billing details.
Technical Information: IP address, browser type, device information, website usage data.

We use this information to provide services, communicate with families, process payments, improve our website, and comply with applicable laws including HIPAA where applicable.

2. SMS & Mobile Communications

You may receive appointment reminders, service updates, and administrative SMS messages.

Your mobile number is not sold or shared for marketing.
Consent records are securely maintained.
Reply STOP at any time to opt out.

3. Website Tracking & Cookies

We use cookies and similar technologies to improve functionality, enhance user experience, analyze traffic, and understand website usage. You may control cookies through your browser settings.

4.California Privacy & Communication Notice

If you are a California resident, you may have additional privacy rights under California law, including the California Invasion of Privacy Act (CIPA). Our website may use cookies, analytics services, embedded content, chat features, and similar technologies. Where required by law, non-essential cookies are activated only after consent through our cookie preference banner. You may modify your preferences at any time.

If telephone calls are recorded or monitored for quality assurance, training, or administrative purposes, you will be notified where required by law.

We regularly review our privacy practices and work with service providers to ensure personal information is handled securely and in accordance with applicable laws.

5. Marketing & Communication Preferences

You may opt out of marketing emails and SMS at any time. We may still send essential service communications.

6. When We Share Information

We do not sell personal information. Information may be shared with trusted service providers, when required by law, or during business transfers while maintaining applicable privacy protections.

7. Data Security & HIPAA Compliance

We maintain administrative, technical, and physical safeguards including encryption where appropriate, restricted access, routine security reviews, and HIPAA-compliant systems where applicable.

8. Your Privacy Rights

You may request access, correction, deletion where permitted by law, withdraw marketing consent, and ask questions about how your information is used.

9.Contact Us

DIRect Floortime Therapy

Email: info@directfloortime.com

Phone: (973) 433-5541

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted with a revised Effective Date. Continued use of our services constitutes acceptance of the

updated policy.